Transcript of a video featuring Nikolas Larsson, who together with Procuritas built Lekolar AB from a 300 million crown company into a billion crown company in three years.
My name is Nikolas Larsson. I was recruited as CEO to BRIO Lek&Lär by Procuritas shortly after they had acquired that company from the BRIO group. BRIO Lek&Lär is a company supplying schools and pre-schools with furniture, interiors, stationary and pedagogical materials. Together with the board, Procuritas, and especially my chairman, we immediately formed a clear vision for the company.
That vision was to become the leading supplier to learning environments in the Nordic region.
We divided our priorities into two areas;
The most important measures within the ”Structure” area was to form a new identity for the company as well as new name and graphical profile. It also included a new information system, new financial controlling routines as well as coordination of the back-end functions.
Early in the process we identified a clear opportunity to growth within acquisitions. Procuritas had already made several analyses within this area prior to the acquisition.
During three hectic and very stimulating years we managed to do seven different acquisitions taking the company from SEK 300 million to around SEK 1 billion in turnover creating Lekolar, a Nordic leading company. We coordinated back-end functions, the product range and strengthened the management team in four out of seven positions. All this was done within good profitablity and a good cash flow.
I had a very good cooperation with Procuritas over the whole period. They were very constructively supportive especially during the acquisitions. This was also the matter during the exit phase which was very complex and demanding balancing daily routines with the selling process.
All in all Procuritas stands for professionalism, presence and a true interest in its companies. I would without doubt work with Procuritas again in the future or recommend them as a potential owner.